Barbie™ on the brain? Us too 🧠💖 And as if we weren’t buzzed enough, the Barbie™ | ASOS collection has just dropped and it’s 🤯 Step into the Dreamhouse ft. super-cute dresses, co-ords, tees and more – sneak a peek below, and see which Barbie is a bit of you!
The collection features a wide range of styles, from classic Barbie looks to more modern and edgy pieces. There are dresses, skirts, tops, bottoms, and even accessories, so you can find something to suit your every mood. And of course, everything is decked out in Barbie’s signature pink and purple hues.
Whether you’re a Barbie™ purist or you’re looking for something a little more daring, there’s something for everyone in this collection. So what are you waiting for? Shop the Barbie™ | ASOS collection today and channel your inner Barbie!
Here are some of the standout pieces from the collection:
Barbie x ASOS Shorts set
ASOS DESIGN Barbie unisex co-ord relaxed short with all of print in grey.
Barbie x ASOS denim jacket
The Barbie™ x ASOS denim jacket is a cool and casual piece that you can wear all year round. It’s made from a soft, distressed denim and features a Barbie™ logo on the back.
The Barbie™ x ASOS mini dress is a perfect party piece. It’s made from a flowy, pink fabric and features a halterneck neckline and a Barbie™ logo on the front.
Barbie x ASOS Curvy Collection
ASOS DESIGN Curve Barbie baby tee with logo in white.
Why is ASOS collaborating with Barbie?
There are a few reasons why so many fashion brands are collaborating with Barbie.
- Barbie is a cultural icon. She has been around for over 60 years and is loved by people of all ages all over the world. This makes her a very valuable brand for fashion companies to partner with.
- Barbie’s image is aspirational. She is often seen as a symbol of beauty, fashion, and success. This makes her a very appealing brand for fashion companies to associate themselves with.
- Barbie’s style is timeless. Her signature pink and purple colors are always on-trend, and her classic fashion looks never go out of style. This makes her a very versatile brand for fashion companies to collaborate with.
- The Barbie movie just came out. The live-action Barbie movie is sure to be a major cultural event. This means that there is a lot of excitement and anticipation surrounding the Barbie brand right now, which makes it a great time for fashion companies to collaborate with her.
Overall, there are many reasons why fashion brands are collaborating with Barbie. She is a cultural icon with an aspirational image, timeless style, and a lot of excitement surrounding her right now. This makes her a very valuable brand for fashion companies to partner with.
The Barbie™ | ASOS collection is available now on ASOS.com. So what are you waiting for? Shop the collection today and channel your inner Barbie! Enter code IMNEW at checkout to receive 30% off discount on ASOS website.