London based jewellery label Licensed to Charm is launching a series of collections in the run-up to Christmas, bound together by strength and beauty. From their Battersea boutique-slash-studio, the sustainable brand handmakes original quirky and collectable silver and gold vermeil jewellery and charms from which you can create your personal jewellery story.


So engrave a time-worn pebble pendant, celebrate the iconic Frida Kahlo with their Frida skull necklace, or make a statement with their bold High Line earrings. With a wide range to choose from, it truly is a one-stop shop for the jewellery lovers in your life. Here are our top three gift picks from our newest collections.



Frida Kahlo is immortalised in sterling silver as part of the Licensed to Charm’s Love & Pain collection. Steeped in immense strength, power and beauty, this necklace is the perfect choice for the strong person in your life. Incredibly detailed and handmade in London, Frida’s sugar skull laden with symbolism and completed by her signature marigold wreath is an unmistakable ode to the ultimate power symbol.



Create a piece of jewellery that holds special meaning to the wearer with their range of engraving options. Choose to personalise a delicate gold vermeil Pebble charm bracelet, cast from a pebble that Licensed to Charm’s founder Maggie Calmels found on a beach near her family’s East Sussex home. A simple and timeless symbol, the pebble is handmade with a sateen finish and is the perfect base for your own engraved design. The engraving is done free-hand using an engraving pen, etching your choice of letters and numbers, zodiac symbols, line drawings and hand-drawn illustrations of love, friendship and protection.



For something sleek and contemporary, why not choose the High Line collection of eye-catching jewellery inspired by modern shapes of urban New York as seen from Manhattan’s High-line garden. Launching on 15th November the pieces are completely handmade so every one is unique and crafted from the highest quality materials. The designs call to those who love bold, modern pieces and add the perfect finishing touch to your outfit. The geometry, constructivist style, with pure shapes – lines and circles – in hand-beaten silver gives the earrings a symbolic feel and they are incredibly versatile.

Licensed to Charm is a designer and maker of quirky collectable jewellery which is full of character, unique and totally authentic. Everything is designed and made in the UK and collections include both officially licensed ranges and their own design creations, crafted in sterling silver and gold vermeil.

Founded in 2012, the business was initially a small family-run workshop and boutique shop creating and making its own designs. In 2018 during a visit to Bologna book fair, founder Maggie Calmels had the idea to recreate favourite characters and objects with a special place in people’s memories as collectable charm jewellery – and so Licensed to Charm was born. The first brands to come on board were a trio of British Classics: The Beano; Aardman Animations; and Watership Down, followed by Thunderbirds, Eric Carle’s The Very Hungry Caterpillar, Hello Kitty, Miffy, Pusheen and cult classics like The Labyrinth.

A family-run brand, their shop in Battersea doubles as a studio workshop, with a retail boutique shop located upstairs and a busy studio downstairs. They are a small business with big ethics; they use ethically sourced materials and try to minimise waste and recycle wherever possible. Their products are all made in the UK using highly skilled artisans in the established jewellery trade in London, Birmingham and Scotland.


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