Parents can kit out their little one’s for winter with Asda’s latest influencer brand collaboration whilst doing their weekly online shop. The collection, which includes everything from children’s knitted jumpers and ribbed leggings to pom pom hats and winter tracksuits, is now available at Asda online.
This latest collection forms part of Asda’s strategy to expand the business and attract a younger shopper to George by launching a series of third-party brands in store and online.
BabyChum collaborates with a number of influencers and their newly formed partnership with Asda features Kristy’s much in-demand collection as part of the launch.
The range is available online from Asda, meaning that shoppers who were disappointed after Kristy’s summer range completely sold out in almost every size when it launched online at babychum.co.uk at the beginning of July, now have a chance to grab her highly anticipated second drop for Autumn/Winter via George.
Fans have been very excited about the announcement and cannot wait to get their hands on some of the items.
One fan wrote: “Love love 😍😍😍”
Another said: “Sooooo excited!”
A third tagged a friend saying: “You need all of this!”
Laura Boswell, co-founder of BabyChum, wanted to make their clothing ranges more accessible for everyone and said: “This has been such an amazing development for our brand, to be given the opportunity to reach a wider audience and to get our collections in front of more people through Asda, is just incredible!”
“Our partnership with Asda is really exciting for the brand and will give BabyChum fantastic levels of exposure and greater reach with our customers.”
Kristy Green, commented “Our Autumn/Winter collection has been a long time in the making and following the success of the Summer range we now have another collection launched, and this time we are so excited to announce our partnership with George who will be the exclusive retailer of the range.
I have loved seeing my ideas come to life with the help of BabyChum and couldn’t be more proud of my own little boy Rocket modelling the pieces.”
The range can be bought online now at ASDA website. Let us know about it in the comment section below…