LOVE ALICE is a new e-commerce platform looking to disrupt the way pre-owned fashion is bought online.

LOVE ALICE purchase their own stock which allows us to provide a premium customer care experience from beginning to end. The team is passionate about vintage and second hand fashion and the circular economy, and has always believed that there is a very different way to sell this kind of clothing; one that is not reliant on people at home doing the lion’s share of the work with regards to customer care and shipping (as is the norm on third-party marketplaces).


LOVE ALICE marries the purchase of second hand clothing with all the perks of buying new. They feel that the ownership of something used should not require any kind of compromise with regards to the experience following sale. It is a site for all the thrift lovers, like their founder Alice, who perhaps do not have time to hunt, but still want to buy fabulous clothes; a site that brings back a touch of luxury to the process of shopping pre-owned, whilst also helping the environment.


LOVE ALICE are looking to create a cross-generational brand for pre-owned fashion, catering to Depoppers and their mothers alike.


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