ASICS Corporation, a sporting company in Japan participates in “Vision 2045” led by TBD Media Group in support of the United Nations and published on The Economist. The documentary series aims to inspire businesses and people to take collective action to ensure a better future for all.
ASICS was selected as a representative of the sportswear segment and emphasized the importance of reducing environmental footprint and protecting the earth for the future generations to take part in sports.
ASICS insists that society is facing huge environmental challenges that will affect participation in sports; risk to the athlete’s health from the heat, restrictions on people to play outside, shorter game time, limited audience for sports, and so on.
It is crucial to protect a healthy planet for people to play on as ASICS stands for “Anima Sana In Corpore Sano”, a Sound Mind in a Sound Body and believes that “Exercise has a positive impact on mental wellbeing”.
ASICS has set an ambitious goal of reducing 63% greenhouse gas emissions across its value chain by 2030 (2015 baseline) and using 100% renewable energy across business facilities. By 2050, the company is aiming to achieve net-zero. To achieve these goals, ASICS encourage suppliers to align with its targets, to maintain earth temperature rise within 1.5℃, and shift to renewable energy.
