Interest in Mid Century home has soared in 2022. And while choosing the right homewares is vital to cementing the look, wood flooring experts Woodpecker Flooring are urging homeowners to pay attention to what lies beneath.
Flooring can make or break a design scheme and when it comes to Mid Century styling, a wood floor can make all the difference. Choosing a classic oak tone as the authentic foundation to a Mid Century scheme will bring all the elements together, adding coherence and character.
Darwyn Ker, Managing Director of Woodpecker Flooring, said: “We’ve seen a big increase in enquires about how to achieve an impactful Mid Century look in recent months. This classic 1950s style is going to see another boost as we approach the Queen’s Platinum Jubilee, reminiscing about and celebrating that golden age.
“When it comes to Mid Century styling, there are two really distinct directions in which to take the flooring. The first is Scandi style, keeping the wood light which allows homeowners to go to town on the walls and those fabulous accessories that the Mid Century movement is renowned for.
“The second option is to go with a much darker board. Mid Century furnishings are very rounded and soft, the juxtaposition created with a dark floor really highlights these curves, allowing your furnishing to take centre stage.”
Research using Google Trends shows internet searches for the term ‘Mid Century home’ within Homes & Garden category has soared in 2022.
Woodpecker is a family-run business with a heritage in the timber industry that goes back three generations. Founded nearly 50 years ago by Bruce Ker, a skilled craftsman who loved teaching people how to work with wood, the Woodpecker tradition is continued today by his son Nelson and grandson Darwyn.
Since the very beginning, Woodpecker have been passionate about designing and sourcing the finest wooden floors. Their dedication starts in the forest. Woodpecker only use responsibly sourced wood with full FSC® or PEFC certifications, selecting the trees before they are felled and paying close attention to how they are sawn, stacked and dried.
The dry wood is then kilned twice for maximum stability before being machined. Centuries-old hand-finishing techniques – such as lacquering, oiling and antiquing the wood – further enhance its natural beauty.
It’s fair to say, nobody knows or cares more about wood than Woodpecker.
Headquartered in Caerphilly, Woodpecker currently offer over 60 flooring options in real wood, engineered wood and bamboo which retails online and at nationwide stockists.