When done correctly, local SEO takes you out of the big fish pond and plops you in a smaller pool. It also provides an opportunity to form relationships with your competition. Citation building (mentioning your business name, address and phone number in online directories) is a staple of local SEO. But it can also include promoting your business on local news blogs or partnering with a nearby organization, sports team or event.
Increase Your Website Traffic
While organic SEO may get all the attention, local search engine optimization is just as important—if not more. 46% of Google searches have local intent. You’re missing out on valuable traffic and customers if your business isn’t visible in local search results.
Local SEO involves optimizing your online presence to improve your rankings in local search results. This includes creating content relevant to your local audience and incorporating local keywords and references. It also involves regularly monitoring and analyzing your website’s performance to make data-driven adjustments and optimize your strategy.
Local SEO also involves building local citations by listing your business in online directories and review sites.
A mobile-friendly website is also essential because most searches occur on mobile devices. Plus, Google now prioritizes websites that offer a good mobile experience. Improving your local SEO’ll boost your website traffic and make more sales.
So, if you want to grow your business, consider hiring a local SEO company. They can help you increase your online visibility and drive more traffic to your website.
Increase Your Website Conversion Rates
Local SEO is a great way to improve your website conversion rates by increasing your search engine visibility in your target market and reaching a qualified audience.
By optimizing your GMB profile, updating your online business listings and citations, and incorporating local keywords into your web content and meta tags, you can help Google better understand what your company is about, increase the chances of your listing appearing in local searches, and drive traffic to your website and physical location.
A good local SEO company will also perform keyword research to identify the most effective local search terms for your business and its competitors. They will then optimize your on-page SEO, such as your title tags, meta descriptions, and internal links, to include those local keywords. They can also help you with off-page SEO, such as building citations and links from relevant local websites and businesses willing to recommend your products or services.
This may include sponsoring a local sports team or organization, promoting their sponsorship on your website, and submitting press releases to local media outlets.
Increase Your Website Sales
Local SEO is a great way to increase website sales by optimizing your business’s online presence for people looking for products and services nearby. This will enable you to compete with larger, more established national companies that have the means to target a wider range of keywords and rely on brand recognition rather than value-based traffic generation strategies.
A reputable local SEO company will conduct keyword research to find the most effective geo-specific keywords and phrases pertinent to your good or service, after which they will optimize the content of your website for those keywords and phrases. They will also focus on building citations and reviews from consumer directories such as Yelp, Thumbtack, Foursquare, Angie’s List, and more, and social media sites like Facebook. Last, they will endeavor to enhance your Google My Business listing and ensure all data is correct and current.
This includes claiming and verifying your business, adding high-quality photos, and optimizing the content on your website, including title tags and meta descriptions. This will increase your chances of showing up in the Google Local Pack or one of the three featured search results at the top of a Google search.
Increase Your Website Leads
A solid local SEO strategy is a powerful tool to help your business grow by driving targeted traffic and increasing conversions. Using local keyword research to optimize your website content for search queries specific to your area, you can eliminate the competition and get in front of the people who need what you offer.
For example, if you sell tires in Miami, ranking for keywords like “where to buy snow tires” eliminates global competitors and puts you in direct competition with other tire dealers in your city. Similarly, you can increase your website’s visibility and build customer trust by focusing on online reviews and testimonials relevant to your city and customer base.
A local SEO company can help you create high-value content relevant to your audience, including blog posts and FAQ pages. They can also help you audit and update your online business listings and consumer directories to ensure platform consistency.
Moreover, they can assist with local link-building strategies such as partnering with local organizations (sponsoring a local sports team) or promoting PR stories to local media.
Increase Your Website Customer Satisfaction
Regarding local SEO, a business’s website is one of the most important assets. This allows companies to provide valuable information about their services and products. It also helps build customer trust and increase online and in-person traffic.
A local SEO company can boost your website customer satisfaction by optimizing your GMB profile and implementing review-management tools.
Local keywords can also target the proper audience and increase your search engine rankings.
They can also help you create a social media strategy that includes regular posts about your area’s promotions, events, and news. To make it simpler for search engines to understand the content of your website, a local SEO company can also utilize Schema Markup.
They can also help you identify and fix technical issues on your website, such as misspellings, address and phone number discrepancies, and duplicate listings.
This will improve your site’s visibility and help you compete against competitors who may need to be using local SEO. This might enhance your sales and revenue while attracting more qualified leads.