Leading British wearables designer, Tovi Sorga, launches exclusive new range of Covid-safe payment accessories – including Vegan payment key rings made from cactus leather. Now also available for everyone in Europe!

Tovi Sorga has unveiled an exclusive range of its hugely popular contactless payment accessories to mark the company’s expansion into Europe. The British leather accessory brand is a world leader in fashionable, wearable tech, and now shoppers across Europe as well as throughout the United Kingdom can benefit from the most stylish and secure way to pay for their purchases, completely touch-free.


To celebrate the launch, the company has created nine stunning new contactless payment keyrings and bag charms that are brimming with the very latest in payment tech. Chic and practical, the keyrings come in a range of eye-catching shapes and prints, including a beautiful padded butterfly keyring, lucky four-leaf clovers, hearts and playful speech bubbles. The bag charms are completely adorable, and the range includes a vegan charm that’s been created using cactus leather.

But it’s not all about the keyrings and charms, as Tovi Sorga’s gorgeous contactless collection includes men’s and women’s bracelets, cuffs and key fobs with bright, high definition designs printed on sumptuous, soft natural leather.

“We’re really excited to be expanding to the Continent, and empowering European shoppers with fashionable, touch-free payment solutions. Contactless has become so much more important over the past year, and we’re proud to create wearable payment accessories that people genuinely love wearing,” said Agnes Davis, Director at Tovi Sorga. “We’ve seen unprecedented growth in sales since the pandemic hit with consumers seeking out solutions to reduce the number of surfaces they touch. Our bracelets, keychains and charms enable them to shop safely while still showing off their personal style.”


Partnering with Barclaycard since 2016, now Tovi Sorga has teamed up with the multi- award-winning, FCA-regulated payments app MuchBetter, an industry leading eWallet that lets users across the whole of the United Kingdom and Europe store, send and spend money securely across. This enables all British and European customers to make instant one-tap payments wherever they see the contactless symbol.

With MuchBetter, owners of Tovi Sorga’s new contactless range don’t even need to have their phone or card with them to make a payment. “At MuchBetter, we are passionate innovators with a vision to create the world’s safest, most convenient, and unique contactless payment devices. It’s a privilege to work with Tovi Sorga’s beautiful new range,” said MuchBetter co-founder and CEO, Israel Rosenthal. “Contactless payments were already fast-becoming the default payment method across Europe, but the pandemic and subsequent contactless limit increases have really hastened this trend. Customers are demanding payment devices that combine functionality and convenience with striking design, and Tovi Sorga ticks all those boxes.”

The company’s partnership with leading provisioning platform, DIGISEQ, also enables customers who bank with a range of partner banks to link or ‘tokenise’ their Tovi Sorga devices directly to their bank card through an ultra-secure, Mastercard-certified process known as Tokenisation. ​CEO of DIGISEQ, Terrie Smith, said “We are absolutely delighted to partner with Tovi Sorga in enabling their range of accessories to be Payment Ready. They are making stylish products even more functional, innovative and convenient, and I am confident that this is something consumers will love. This is the future of fashion technology.”


Tovi Sorga’s full range of beautiful printed leather bracelets and key fobs is available online now at www.tovisorga.com and can be shipped all over Europe with delivery duty paid.

A select range of Tovi Sorga’s luxury and vegan wearables is also available to purchase on Amazon,  Smartech at Selfridges in London and at www.selfridges.com.

Tovi Sorga is a luxury British accessories brand specialising in leather printing. Our mission is to make the objects you use every day as life-enhancing as possible. Their acclaimed contactless payment bracelets and key fobs are stocked in Selfridge’s Smartech concession and have been featured widely in the press, including by The Gadget Show, ITV, GQ, Cosmo, Financial Times, Telegraph etc… Powered by the award-winning FCA-regulated prepay app, MuchBetter, our fashionable accessories can be used by anyone in the UK and Europe to make fast, secure, touch-free payments wherever you see the contactless symbol.

Environmental sustainability is a guiding feature of the way Tovi Sorga products are designed. they only use choice leathers recycled as a waste product of the food industry, or plant-based vegan leathers. Vivid, high-definition prints are applied using a special digital technique they’ve been perfecting for over a decade. Tovi Sorga avoid the heavy plastic lacquers used elsewhere in the industry, to create a luxurious finish that is hard-wearing but still buttery soft to the touch. Most products are made to order in their studio, enabling tailor-made print runs for minimal waste. Larger-scale projects are supported by leathercraft experts in the UK and Italy. The brand is run by founder Tovi (rhymes with ‘coffee’) and his partner in life and work, Agnes. Their collections are inspired by wild nature and a desire to imbue digital print with the energy and integrity of traditional craft techniques.


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